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During my summer abroad studies, I was directed to brand something I encountered during my travels. Awed by the baroque style and classical tradition of St. Peter's Basilica, located in Rome, Italy, I chose it as the subject for my brand assignment. I designed a branded icon inspired by the colors, shapes, and type I found on the interior of the Basilica.
The icon consists of three shapes repeated within the floor tile, layered together in a style that interacts with the typeface found on the Basilica walls. Additionally, the gold and blue hues reflect the gilding and the primary paint color within the Basilica.
St. Peter's Basilica
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