PROJECT

SUMMARY

In collaboration with my fellow designers on Morning Consult’s creative team, I designed and animated a variety of deliverables for two flagship annual report campaigns: Most Trusted Brands and Fastest Growing Brands.

In 2022, our team created designs for a large-scale campaign with a teaser video, organic and paid social media posts, emails, and display ads to drive audiences to download the analyst’s reports. In alignment with the campaign’s branding, established by senior designer Natalie White, I contributed email headers, static and animated social media posts, and Canva templates for our social media director to highlight Morning Consult’s data.

In the subsequent year, due to a company restructuring that eliminated Morning Consult’s marketing team, the 2023 campaign operated on a smaller scale. Nonetheless, I contributed an animated version of our new Most Trusted Brands logo and social media posts that ranked brands.

Campaign Assets
Most Trusted Brands and
Fastest Growing Brands

ROLE

Designer and animator working with the creative team to produce various campaign deliverables

BACK

2022 Most Trusted Brands and Fastest Growing Brands Branding System Preview

These campaigns center around brand rankings from Morning Consult survey data across industries such as Food & Beverage, Travel & Hospitality, Media & Entertainment, and Technology. However, the most coveted list combines all industries and ranks the top brands in the U.S. among surveyed adults. This list signifies #1 as the country's most trusted or fastest-growing brand.

The 2022 MTB campaign ran at the height of the wordle fixation, and this wordle-inspired brand animation kicked off the social media campaign.

Below, you'll find a sampling of the deliverables I designed and animated for these campaigns.