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Ashley Berry
PROJECT
Blinded Case Study
Morning Consult
ROLE
Lead Motion Designer
TEAM
Art Director: Vlad Gorshkov
Collaborator: Hannah Cusworth
SUMMARY
In collaboration with the marketing team, I designed and animated a retail-blinded case study video from concept to completion. I created storyboards from a marketing script, capturing the case study’s story arc.
This video is the final of three blinded case study animations, with the first two animated by a fellow designer. Building on the success of the first two, I continued using a gradient circle motif that guides viewers throughout the series.
These case study videos educate potential clients about the impact of Morning Consult’s high-frequency data and decision intelligence.
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