In a competitive and highly regulated energy landscape, the National Corn Growers Association (NCGA) sought to raise awareness of ethanol as a viable, American-made fuel. Through an always-on paid media campaign, we positioned NCGA as energy experts and ethanol as a necessary policy solution through positive, real-life storytelling. The campaign generated 74M+ paid media impressions and 3M+ paid media engagements across social, search, and display.

 

I led the design of a wide range of creative assets, including paid social posts, display ads, a 30-second animated video, and a full cover wrap for a day’s delivery of The Washington Post, distributed directly to policymakers’ desks on Capitol Hill.

 

Working closely with account managers and digital strategists, I collaborated on content strategy and creative direction to ensure messaging and key visuals aligned with the campaign goal: educating policymakers on ethanol’s energy, environmental, and economic benefits. The creative emphasized policy-related benefits, including homegrown American fuel, energy independence, consumer cost savings at the pump, and strengthening domestic and rural economies.