PROJECT

SUMMARY

SOFTWARE USED

Visionist, Inc. was founded in 2010. Over the years, their logo has evolved, and with that, so has their branding. I refined the Visionist brand with a branding guide. I narrowed their logo variations to one primary logo and two monochromatic logos and their color palette from 12+ colors to a three-tiered palette of 6 colors and grayscale. I implemented watermarks and photo filters to keep all media aligned with the brand, created brand typography by selecting typefaces and setting a hierarchy, and defined the company’s voice. The introduction and all other body copy is self-written.

Additionally, I designed both an informal and formal Microsoft Powerpoint template for company use.

DOWNLOAD BRANDING GUIDE PDF

Adobe InDesign

Adobe Illustrator

Adobe After Effects

Microsoft PowerPoint

Visionist, Inc.
Branding Update

Branding Guide Process Work

Formal Powerpoint