PROJECT

SUMMARY

SOFTWARE USED

Visionist, Inc. was founded in 2010. Over the years, their logo has evolved, and with that, so has their branding. I refined the Visionst brand with a branding guide. I narrowed their logo variations to one primary logo and two monochromatic logos and their color palette from 12+ colors to a three-tiered palette of 6 colors and grayscale. I implemented watermarks and photo filters to keep all media aligned with the brand, created brand typography by selecting typefaces and setting a hierarchy, and defined the company’s voice. The introduction and all other body copy is self-written.

DOWNLOAD BRANDING GUIDE PDF

Adobe InDesign

Adobe Illustrator

Adobe After Effects

Microsoft PowerPoint

Visionist, Inc. Branding

Branding Guide Process Work