Visionist, Inc. was founded in 2010. Over the years, their logo has evolved, and with that, so has their branding. I refined the Visionist brand with a branding guide. I narrowed their logo variations to one primary logo and two monochromatic logos and their color palette from 12+ colors to a three-tiered palette of 6 colors and grayscale. I implemented watermarks and photo filters to keep all media aligned with the brand, created brand typography by selecting typefaces and setting a hierarchy, and defined the company’s voice. The introduction and all other body copy is self-written.
Additionally, I designed both an informal and formal Microsoft Powerpoint template for company use.
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Branding Guide Process Work